By Terry Cox on 4/25/2007 3:45 PM

If you work for a company that is lucky enough to have your Paid Search marketing tactics under the same roof as your Natural Search Optimization, then you probably know that there are some incredible synergies between the two mediums.  For some keywords, it makes sense to lower or cancel your paid search spend when your preferred landing page rises in natural search rankings.  This is especially true if paid search competition is light.

So why do so many companies continue to buy their brand...

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